What happens when leading luxury travel ladies with a passion and experience rivalled by none team up with a secret society of German-speaking travel makers?
four.beyondordinary
Think of us as your direct line to the most highly curated crop of the German-speaking travel maker market. We help unique places like yours connect with our hand-picked agents and forge new relationships. We've created this brand-new collaborative digital business platform to encourage you to think outside the box, enable you to skip intermediaries and create relationships directly. To help shape the future of travel!
What sets us apart? We focus on cherry-picking an exquisite new breed of action-taking agents from German-speaking markets – exclusively. For matches made in travel heaven.
whoweare?
Well, it's as easy as one, two, THREE. This is us - the founding forces of four.beyond. Anything but ordinary!
tracyneureuther
vita Graduate of Oxford, one of the most reputable tourism universities in the UK, international work experience in Paris, France as well as Atlanta, USA. Background in tour operating and representation business before founding her own representation agency, Mosaic Tourism Consulting, in 2012, representing a hand-picked selection of privately owned luxurious properties around the globe.
role Development of the places.beyond portfolio, match maker between agents and places, the one overlooking our business entity and its administration.
Contact Tracy at tracy@four-beyond.com.
katharinaherbst
vita 16 dedicated years for airtours with widespread expertise in contracting and product management, as well as in all aspects of luxury B2B sales and marketing activities. In 2019, launch of her own business as an ambassador for marketing and events, core competence: connecting people and places with creativity and empathy. 20 years of experience in & around the German speaking travel industry have fostered a little black book full of invaluable contacts!
role Development of the places.beyond portfolio and responsible for scouting new agents, the one overlooking social media and event planning.
Contact Katharina at katharina@four-beyond.com.
the founding fellows
Our 17 hand-selected fellow founding members represent all facets of the new travel maker avant-garde. They are niche tour operators, classic travel agencies with curiosity and openness to change, large teams and individuals. What unites them is their desire to create something different together.
All of them have many years of in-depth experience in what they do, a great passion in their hearts and have bravely broken new ground years ago. Together with us, they have not only examined all facets of four.beyond, but enriched them with their knowledge and know-how, and showed us what the avant-garde travel industry really needs to thrive in this new paradigm.
They complete us in our daily exchange and tirelessly contribute their expertise, be it in hotel selection, agent curation or the architecture of our joint new business platform. That is why they are irreplaceable to us, and together, they are our founding fellows, or:
hereweare
Why our founding fellows joined four.beyond - in their own words. Note: They are three of four, along with our two leading ladies. And together, our mission at four.beyond is to provide you with agents out of the ordinary to help your business thrive! Scroll on down for information on our newly-curated secret society of travel makers you as a hotel can collaborate directly with.
We have taken the guesswork out of wondering how to cut out the often meddlesome middle men for you. It's a simple equation: Our agents go above and beyond the old paradigm in terms of gaining their clients' trust.
Together, they form our brand-new secret society of travel makers. What drives them is that they have outgrown socializing events, or the services provided by large travel companies, and are longing for new business models. Grouped into a homogeneous community, they enrich each other and strive for greater latitude.
Their commitment: An application fee as well as monthly member fees are non-negotiable. And they truly appreciate a direct line to hotel partners they can trust, in turn. With one result: blissed-out clients and sustainable success.
Let's face it, in this new age, the tourism industry has to reinvent itself. In the current climate of drastic change, there can be no return to business as usual. It's about bespoke, individual experiences now, more than ever. And it's high time the many small but mighty players joined forces to finally make a difference, away from the giants monopolizing the travel maker market who are catering for the masses.
Establishing a direct line between their clients and their hotel partners, operating at eye level with both and each other, is what drives our change making agents. For a fair future full of mutual growth and a success story to write home about! Find out today whether your place could be a part of this new equation of making travel time-proof.
The search is on: for hotel owners and managers who provide that exquisite, hard-to-find setting – artisanal and bespoke. We cherry-pick locations for the kind of trip money can’t buy, but personality can.
Our places are hidden treasures and independent brands, unique experiences and
exceptional hideaways in the global travel industry. The question is:
Do you provide a travel experience that stands out in the market through inspiration, mindfulness and uniqueness? Are you a best-kept secret or one-of-a-kind? Can you imagine luxury sans BLING BLING and provide experiences that change entire lives? Do you have sharp answers as to why someone should travel to experience your place and who it should be?
Do you want to engage directly with those travel makers who have the potential to book your place but might have been hiding behind a long supply chain of intermediaries? Would you like access to their business directly – without a detour?
If your answer is YES, you have our ear.
Are you ready to break away from the old mold and join our fold of future-making places? Then let's find out together whether you:
...meet our set criteria for uniqueness, are able to provide the right booking conditions in order for our agents to be enticed to go direct, and agree to our annual membership fee.
In a nutshell: what is it we do and why?
Experiential travel makers are looking for inspiration, innovation and exchange that will sustainably advance them in their work in new ways - without being time-consuming or overly bureaucratic. They are our agents.beyondordinary.
Hoteliers with hidden gems are looking for alternative ways of access to exactly those travel makers who are prepared to design booking processes on their own, in destination, overruling outdated supply chains. These are our places.beyondordinary.
We connect the dots between those like-minded visionaries on a brand-new, digital business platform and at matchmaking events - creating connections.beyondordinary.
Wonderful! We reckon it's high time for things to take a turn for the more sustainable, and truly individual, within the travel industry.
We would love to hear from you if you figure you'd be the right bright addition to our new wave of wondrous places. Let's shape the face of our market together, in a partnership that doesn't resist change, but rides the waves of flow.
let's go way.beyond
Are you a place beyond? Apply for an invitation to collaborate with our new breed of travel makers. With the curated crème from the German-speaking markets by your side, your business will be going places!
FOUR Beyond Ordinary GmbH | Industriestr. 38 a | 63150 Heusenstamm | Germany | hello@four-beyond.com | Managing Partners: Katharina Herbst, Tracy Neureuther.
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